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RESUME

Scroll below to view the organizations I have worked with and portfolio examples of my work.

To view more work and information regarding my education, please refer to the other tabs. 

To view my physical resume, click the paperclip icon. 

Please note that these experiences are not in reverse chronological order.

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BCW Global

HAROLD Intern
June 2019 - Aug. 2019 | New York City, NY
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  • Won the 2019 HAROLD Intern Project Competition while serving the role of team lead and spokesperson; Project consisted of creating and submitting an RFP response, as well as presenting the plan to a panel of cross-practice BCW executives and the New York office.

  • Conducted research, media audits, and newsletters for a variety of clients in highly regulated industries, including financial services, energy,healthcare and technology in the Public Affairs and Crisis practice; Collaborated with a team to create a risk audit for a major healthcare provider.

  • Led research and creation of content for a companywide cybersecurity offering, which was distributed to relevant company executives.

  • Participated in training and educational initiatives across practices; Networked with industry professionals, both internally and externally.

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Institute for Public Relations

Communications Assistant
Aug. 2019 - April 2020 | Gainesville, FL.
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  • Wrote copy for social media posts to promote events, research, trustees and videos to engage organization-stakeholder communication with an online audience greater than 11,000.

  • Used Buffer and Hootsuite to schedule content on Twitter, Facebook, Instagram and LinkedIn.

  • Created best practices guides for various IPR functions.

  • Designed event programs, speaker sheets, name tags and promotional graphics on Canva and InDesign for various events and for owned and social media.

  • Created strategic plans for PRSA Foundation’s social media campaigns for Giving Day and scholarship promotion.

  • Assisted Diversity Action Alliance with copywriting and proofing.

  • Write blog posts for the IPR Street Team ("How AI and Big Data Will Affect the Future of PR") and for weekly Research Newsletter ("How CCOs and CISOs Can Protect Companies From the Effects of Cyberattacks").

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Bateman Case Study Competition

Team Member
Aug. 2019 - May 2020 | Gainesville, FL
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The Bateman Competition, founded by Carroll J. Bateman in 1973, is PRSSA’s premier national case study competition for public relations and communications majors. Students are challenged to apply classroom education and internship experiences to create and implement a full public relations campaign. The focus of the competition is to creatively and strategically implement a month-long campaign that strives to solve a local issue in the community with a partnering client. More than 75 collegiate teams enter the competition each year.

 

This competition gave me experience with conducting primary and secondary research, strategy development, event planning, outreach and pitching, documentation and evaluation, and much more.

 

The 2019-2020 Bateman client was the U.S. Census Bureau. To prepare for the competition, we conducted IRB-approved research using Qualtrics surveys, focus groups and interviews with industry professionals to create research-based goals, objectives, strategies and tactics for the campaign. I handled the coordination of all focus group protocol and analyzation.

Then, we planned and implemented a grassroots campaign driven by a strong, research-based digital strategy to increase student and renter participation in the 2020 Census.

Despite COVID-19 causing us to pivot our campaign completely online, we exceeded our first and second objectives by almost 351% and 1,086%, respectively; we reached nearly 30,400 students through digital and grassroots efforts and approximately 80,00 residents through traditional media. More than 21,000 Gainesville members participated in the 2020 Census by March 20, exceeding our third objective by 3,002%.

 

Out of 57 entries, UF’s We Deserve Better campaign was awarded second place.

Diversity Action Alliance

Communication Assistant
Aug. 2019 - Present | Gainesville, FL
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  • Conduct secondary research for senior associates to guide content creation and strategy development

  • Created strategic plans for PRSA Foundation’s social media campaigns for Giving Day and scholarship promotion; Giving Day social media plan was given to Prosek Partners for review.

  • Developed standard operating procedure for daily tasks and social media and a content calendar for DAA

  • Write copy for social media posts and emails based on target audiences

  • General community management

  • Assist proofreading and editing the DAA website

  • Write bylines on topics surroundings DE&I in the PR industry

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Alpha PRoductions

Assistant Managing Director
April 2018 - May 2020 | Gainesville, FL
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  • Conducted management tasks for Florida’s largest student-led public relations firm, including, but not limited to: new business endeavors, client relations, staff recruitment and leadership, recruitment video curation, summits and workshop coordination and student-run firm award applications.

  • Edit all account work for the Managing Director's final review before client submission.

  • Establish and organize organization's Google Drive with client work/information, important documents, status reports and timesheets.

  • Attend team meetings to make sure communication is running smoothly and all members are meeting their deadlines.

  • Shadow and substitute for Managing Director during PRSSA Executive Board meetings, Alpha Director meetings and client meetings and calls.

    I assisted in managing a firm of approximately 40 student members divided into five account teams and one in-house team. Due to new recruitment and client relations strategies, applications and paying clients have doubled from 2018, which had doubled from the year previous as well. I directed and advised two of those account teams: Tokyo 2020 Study Abroad and the UF CJC PR Department's diversity campaign.

    In 2018, I participated in the organization's rebranding campaign, its first since its establishment. I helped to develop a new website, social media, logo, mission and value statements, and all internal documents. Because of this, student member applications rose 172% and resulted in double the applications compared to the 2017-2018 academic year. The number of paying clients has doubled as well. In 2019, the number of member applications and paying clients doubled as well.

    Alpha PRoductions is the largest student-led public relations agency in Florida.

UF Health Cancer Center

Communications Intern
Jan. 2019 - May 2019 | Gainesville, FL
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Tyler's Hope for a Dystonia Cure

Events & Marketing Coordinator
March 2018 - Oct. 2018 | Gainesville, FL
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  • Organized, planned and coordinated annual fundraising events including a mini-golf tournament in Charleston and The Hope Weekend, North Central Florida’s largest golf fundraiser.

  • Pitched media releases to local and South Carolina media outlets, resulting in a live television interview with ABC syndicate news station.

  • Contacted and corresponded with donors, vendors and media outlets.

  • Organized and coordinated two volunteer committees for the Hope Weekend.

  • Interacted and engaged with Cure Master, President and event planners during meetings.

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